Processed Intimacies: Tinder therefore the Swipe Logic. Post Records

Processed Intimacies: Tinder therefore the Swipe Logic. Post Records

Post Ideas

Carolina Cambre, Concordia College, Sir George Williams University, 1455 De Maisonneuve Blvd. W. Montreal, Quebec H3G 1M8, Canada. E-mail: [email safeguarded]

  • Abstract
  • Total Text
  • Recommendations
  • Cited by
  • PDF


This short article aims to amplify discursive constructions of social relationship through tech with an examination of the suggested and presumed intimacies in the Tinder software. In the first half, we ethnographically examine the sociotechnical dynamics of just how consumers browse the app and take-up or reject the niche spots encouraged from the graphical user interface feature of swiping. In the second half, we offer a discussion with the effects associated with the swipe logic through post-structural conceptual lenses interrogating the ironic interruption of intimacy of Tinder’s user interface.


In 2021, the subsequently 2-year old Tinder had been acclaimed by moving material Magazine as having “upended how solitary everyone connect” (Grigoriadis, 2021), inspiring copycat apps like JSwipe (a Jewish relationship application) and Kinder (for youngsters’ enjoy schedules). Sean Rad, cofounder and CEO of Tinder, whose software is able to gamify the look for lovers making use of venue, pictures, and messages, had intended that it is “a simplified online dating app with a focus on artwork” (Grigoriadis, 2021). The name it self, playing on a youthful tentative name Matchbox and also the conventionalized bonfire icon that accompanies the brand label, insinuates that once people are finding a match, sparks will undoubtedly fly and ignite the fireplaces of love. In a literal feel, something that may be ignited by a match can be viewed as tinder, so when as it happens, just consumers’ times but their unique profiles are indeed the tinder to get taken. Even as we will explore here, this ignescent high quality might no much longer become restricted to situations of intimacy realized as closeness. Fairly, tindering connections might mean that perhaps the airiest of associations are flammable.

In developed conceptions of intimacy, what-is-it that Tinder disrupts? Generally, intimacy is recognized as nearness, expertise, and privacy from the Latin intimatus, intimare “make known” or intimus “innermost” (“Intimae,” n.d.). But we wonder whether or not the thought for the intimate as a particular method of closeness (and timeframe) has been discursively modulated and disturbed through the ubiquity, immediacy, and acceleration of connection offered by Tinder. Comes with the nature of closeness ironically adopted volatility, ethereality, airiness, speed, and featheriness; or levitas? Is it through this levitas that intimacy are paradoxically getting conveyed?

In the 1st half of this short article, we discuss the limitations and likelihood afforded because of the Tinder software as well as how they have been taken up by customers, while in the second half we discuss the swipe reason through the conceptual lenses of Massumi’s (1992) interpretation of molarization and Virilio’s (1986) dromology. We read on-line discourses, interactions into the mobile matchmaking surroundings, meeting data, and user connects (UIs) to interrogate what we should discover as a screened intimacy manifested through a swipe reasoning on Tinder. For people, the term swipe reason describes the speed, or perhaps the increased watching rate recommended by UI within this app, which really pace that emerged as a prominent function from the discourses examined both online and off-line. Throughout, the audience is aware of exactly how intimacy will be discussed and expanded through on line techniques; we trace growing discursive juxtapositions between degree and area, solidity and ethereality, and temporally between period and volatility, instability, and motion. Following mass media theorist Erika Biddle (2013), we have been thinking about just how “relational and fluctuating industries of attraction . . . take part on an informational airplane” and try to “produce brand-new types of personal controls and subjectivization” (p. 66). We, hence, participate the microsociological aspect of the “swipe” gesture to build up ideas around whatever you situate as screened connections of intimacy to highlight facets of speed, ethereality, fragmentation, and volatility. We use screened to admit the mediatization and depersonalization which inspired resulting from the increase of profile-viewing enabled by the swipe logic thereby as a top-down discursive barrier to closeness. While doing so, we acknowledge the number of choices of getting meaningful contacts where in fact the affective signals behind people’ screened intimacies can produce opportunities for own bottom-up gratifications.

While additional internet dating apps have actually later incorporated exactly the same swipe structure, we get Tinder as excellent for a few grounds: initial, their appeal: a 2021 quote says 50 million folks have signed with the solution (Guiliano, 2015); next, it’s a good example of a location-based real time online dating (LBRTD) application providing you with affordances for self-presentation; third, because we feel you will find a requirement to carry on to significantly study exactly how discursive and algorithmic regulating exhibitions were interrelated. Within exploratory level, we chosen a non-exhaustive, empirical micro-study in an effort to acquire some grip in the region.


Triangulating meeting facts, participant observation, and a study of common discourses from the broad range of supply mentioned previously permitted the motif of swiping to emerge. After Foucault’s (1978) rule of “the tactical polyvalence of discourses,” we realize discussion as a multiplicity of details “that can come into play in various tricks” (p. 100). Also because we hold “discourse as some discontinuous segments whose tactical purpose is actually neither consistent nor steady,” (Foucault, 1978, p. 100) we reject the divisions between acknowledged and excluded discourse to acknowledge mid-range discursive possibilities like divergent narratives and story-lines, and discourse-coalitions or actors grouped around sets of story-lines (Bingham, 2010). A lot more specifically, we examine a specific story-line, that the swipe logic, within a discourse-coalition.

By examining this gestural feature with regards to closeness, this particular article plays a role in the expanding literature on hook-up apps and screen-mediated intimacies. We situate this particular facet of the graphical user interface (UI) and consumer experience build (UED) within greater aspects of the working featuring associated with the software in our critical debate. Our very own first 6-month associate observation of cellular image-sharing techniques provided you ethnographic insights throughout the certain methods hook-up software inspire standardised self-presentation through selfies, picture taking, quick book, and vocals recording (HelloTalk) through workings associated with UI. Aside from direct observation, eight open-ended face-to-face interviews with Tinder customers (heterosexual guys [4] and females [4] elderly 19–43 ages) comprise done in Paris (converted from the writers). All participants volunteered in response to a call on Tinder for involvement.